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Introduction
Welcome
to Another Edition of rAVe
Editorial:
The Final Sayye by Gary Kayye
Hardware
to Be Nearly Free in Less than Ten Years

Kayye Consulting's AVJob Resume Posting Service
News:
1.
Sharp Introduces Compact, "Crossover" DLP Projector
2. Toshiba Intros LCD Projector/Doc Cam Combo
3. New Wireless Conference Phone From Polycom
4. New FireCast Media Appliance Player for Kiosks,
Digital Signage
5. New Portable Webcasting System from Envivio
6. Gary Kayye to Deliver Keynote at the EduComm Conference
at InfoComm 2004
7. D-Link's New AirPlus-G Delivers Wireless Presentations
via 802.11g
8. Finally, A New Fiber Optic System to Transmit
RGB and Stereo Audio
9. Vogel's Adds Low-Profile LCD Mount
10. BEI Announces New Motorized Projection Screens
11. InFocus Introduces Second Sub-$1,000 Projector
12. InFocus Introduces Entry-Level ASK Proxima Brand
Projector Aimed at Systems Integrators
13. New Premier Mount Holds Any Projector on Any
Surface
14. Alliance Introduces XGA Digital Document Camera
With Annotation Tablet
15. GoodMood Brings Webcasting System to U.S. Market
16. Mediasite Live Picked for ICIA Trainings
17. SMART Announces Ideas 4.1 Upgrade to Concept Mapping
18. Altinex Introduces Matrix Switcher Series With
70+ Application Cards
Feature
Article


Feature
Article
Click
above for more information

Introduction
Welcome
to another issue of rAVe ProAV Edition.
We are quickly heading
into InfoComm time. Many ProAV manufacturers hold off introducing anything
major between now and InfoComm in hopes of a major splash
at the show. So, expect news to be light, but not empty. Weve got
some good news items here including the debut of the first Wireless Presentation
gateway that uses 802.11g – the 54Mbps version of WiFi. Its
the first in a series of ProAV products you will see over the next 12-18
months using the Wireless-G standard for routing signals through networks
wirelessly.
Also, I want to tell
you about something really cool here in North Carolina. We, our office,
are excited to be a BETA site for the new Nextel Broadband Wireless Modem.
Thats right, we are testing (I guess you could call it a DSL or
cable modem that uses Nextels cellular network) a modem that uses
the Nextel cellular network to allow for connection of EITHER a PC or
an entire network to the Internet. It works very well and we are seeing
speeds far exceeding DSL here in Chapel Hill. Its not available
anywhere in the USA, yet, but we are told it will slowly go national in
September of this year with a price tag around $40-$50 a month. The nice
thing about it is its like having a wireless hot-spot anywhere you
go on the Nextel network. No need for 802.11b or anything else –
youre always connected.
As we are still in
the early Beta testing phase, we will fill you in later as Nextel is requiring
us to document any and all issues. But, it has promise and could make
it so we all get wireless Internet access more quickly than waiting for 802.16
(WiMax). And, as many of you out there have adopted Nextel as a cell provider
since they were the first with the walkie-talkie service, I think this
is ProAV newsworthy. If you want more information about the Nextel Service
or the test in RTP in North Carolina, go to: http://www.broadbandreports.com/shownews/42238
Enjoy rAVe and see
you, hopefully, at InfoComm In Atlanta, GA, June 9-11.
-- Gary Kayye, CTS
Click
above for more information
Editorial:
The Final Sayye by Gary Kayye
Hardware
to Be Nearly Free in Less than Ten Years
By Gary Kayye, CTS
Don't shoot the messenger.
But, it's finally
been said. We all kind of knew it, didn't we? Isn't it something that
you thought would happen? Seriously.
Last month, Microsoft
Chairman Bill Gates, certainly a trend-setter and sort of a guidance counselor
of technology, said what many have been thinking when he said, "Ten
years out, in terms of actual hardware [versus software] costs you can
almost think of hardware as being free…".
Gates
went on to clarify his remarks by saying he didn't mean totally free,
but he meant that it would be so inexpensive that it would basically be
free as most of it wouldn't require a second thought to purchase. In addition,
he pointed out that he felt that we will soon enter an age where the power
of the network would not be a limiting factor for anything computing-related.
Right now, of course, most networks are limited to 100Mbps in wired connectivity
and 11Mbps (802.11b) or 54Mbps (802.11g) in wireless bandwidth throughput
potential.
These are two remarkable
statements/theories that are worth exploring as they will BOTH have an
effect on our market - the ProAV market. Certainly, we can all agree that
we, ProAV, won't be the surprising anomaly of technology. Does anyone
out there really think that we will be the only sector of the technology
markets that doesn't follow the trend towards virtual margin elimination
and non-exclusive availability? We are close to being there already. We've
seen projector margins go from 30-40 percent down to 3-9 percent in less
than five years. We've seen the leading projector manufacturers shift
from exclusive-distribution model warriors such as Electrohome and Barco
to ubiquitous brands like NEC, Sony and InFocus. And, do I have to explain
the effect of the Internet?
What Bill Gates was
saying to the consumer is that, 'hey, what's great for you is that you
will not have technology as a barrier to potential and we're going to
see it become easier and easier for you to acquire it.' What he's saying
to the distribution channel is, 'hey, for you, you will see all sorts
of opportunities to harness the power of technology to offer services
as a revenue stream (not hardware, necessarily) - and your ideas will
no longer be limited by slow developing, unreliable technology.'
In reality, you've
heard this before. Many have been saying and writing that the opportunity
for a service- and support-based profit model is here. There are already
companies setting up 24-hour maintenance operations to manage AV systems
via IT networks. And of course the model for profit by offering services
like systems design (i.e. Design/build firms and design consultants),
integration and service already exists.
But structuring your
organization to one that's future-proof will require that you plan this
ahead of time. The push toward the so-called convergence of AV & IT
is also forcing this issue more quickly. For example, the integration of the
network into AV gear means that you can manage, control, secure and troubleshoot
systems from virtually anywhere, proactively. You've heard this all before
via the AV/IT seminars, writings and product introductions such as the
new generation of room management and control systems.
And, as you know,
I am a huge proponent of network-enabled AV systems. I think it gives
us control and gives us so much potential. The pipeline has historically
been the limiting factor [think videoconferencing] and it has created
havoc in many segments of the market, as well as an image of unreliability
from the customer. Now, with the standards that the IT world brings us,
we have the opportunity to overcome that.
As we approach InfoComm,
prepare your arsenal as you walk the show floor. Be ready to pose the
question with everything you see: "How can this help me future-proof
my systems and give ME more control over them?" It's one thing to
send PowerPoint slides via the network, but if there's no revenue stream
associated with it and if the client doesn't need it yet then, so what?
Ah, but if you are serving content, controlling content, managing content
and supporting content via network-enabled AV systems, more power to you
- and to your client!
Click
above for more information


Kayye
Consulting offers a resume posting service for readers. While we include
the location of the candidate, please remember that many candidates are
willing to relocate.
Here
is a sample of the job-seekers located in the current Kayye Consulting's
AVJobs listings. See them all at http://www.kayye.com/resources/av_jobs.asp
Back to top
Click
above for more information

News
Have a news
tip? Send them to rAVe Editor-in-Chief Denise Harrison -- dharrison@kayye.com
1. Sharp Introduces Compact, "Crossover" DLP Projector
Sharp
introduced the Notevision XR-1S, an SVGA (800 x 600) DLP projector specified
at 1100 ANSI lumens and 1500:1 contrast ratio designed for business but,
as many these days, doubling as a home entertainment projector. (It supports
all image formats up to 1080i and both 4:3 and 16:9 aspect ratios.) The
MSRP is $1,895 and Sharp says the estimated street price is $1,299 (doesn't
that mean the price is $1,299?).
The SR-1S is very
small - 9.7" x 2.5" x 4.8" and weighs a bit more than three
pounds. Sharp claims that with their low-power mode (lowering the brightness
to 970 ANSI lumens), the lamp can last 4,000 hours.
The XR-1S will be
available in May. For more information, go to http://www.sharpusa.com/products/FunctionPressReleaseSingle/0,1080,435-9,00.html

2.
Toshiba Intros LCD Projector/Doc Cam Combo
Toshiba's
TLP-S71U is a projector that also comes with a detachable document camera.
The 3-panel LCD projector is specified at 2000 ANSI lumens, 400:1 contrast
ratio and SVGA (800 x 600) resolution. Estimated street price is $1,699.
The TLP-S71U is 14.1"
x 8.1" x 3.3" and weighs six pounds.
For more information,
go to http://www.toshibadirect.com/td/b2c/pdet.to?poid=272896&seg=SMB&sel=0&rcid=-26366&ccid=1291021

3.
New Wireless Conference Phone From Polycom
Polycom announced
the SoundStation2W, a table-top wireless conference phone designed to
compete with the ClearOne MAX. What's great about this new wireless phone
from Polycom and ClearOne's wireless Max phone is the ability to just
carry it from room to room and set up a conference call anywhere, in both
cases up to 150 feet from the base station. But the SoundStation2W has
big shoes to fill as the ClearOne Max is an incredible product that works
flawlessly.
Polycom
says the SoundStation2W has enhanced voice quality compared to the original
SoundStation, a secure 2.4 GHz technology with voice encryption, up to
24 hours of talk time, and the ability to dial and manage the call through
a cell phone.
In addition, it has digital spread spectrum and additional 64 bit voice
encryption for security, and new on the SoundStation2W is an "Aux
out" feature on the phone itself rather than on the base station.
Recording can only be done from the phone, so no one can be listening
in or recording from the remote base station. That is a good idea.
Pricing is to be announced
upon shipping, by the end of August.
For more information,
go to http://www.polycom.com/company_info/1,1412,pw-164-6257,FF.html
4.
New FireCast Media Appliance Player for Kiosks, Digital Signage
A
new media appliance is available from FireCast designed to run WireSpring's
FireCast OS platform for kiosks and digital signage.
The FireCast Media
Appliance features high-quality video output over VGA, S-Video and composite
signals, and is optimized for signage applications using high-resolution
plasma screens, LCD displays and computer monitors. The FireCast Media
Appliance delivers full-motion video in MPEG-1, MPEG-2, MPEG-4, RealVideo,
or QuickTime, plus animation and still images in Macromedia Flash, GIF,
JPEG and PNG formats.
It connects to the
Internet via an integrated Ethernet port or optional dialup modem or wireless
adapter, and, designed for 24/7 operation, entire networks of Media Appliances
can be monitored and managed remotely. The Media Appliance supports a
variety of mounting options, including attaching to the back of plasma
and LCD displays.
For more information,
go to http://www.wirespring.com/News/Press/20040414.html
5.
New Portable Webcasting System from Envivio
Streaming
Video is a market that the ProAV industry should control - but, we don't.
And if you're a regular reader of rAVe, you know that we cover that market
regularly - we have been told countless times by dealers that they found
out about a lot of the Web-based streaming video products from us.
In that light, video
streaming and broadcast products company Envivio has a new presentation
system for simultaneous or on-demand broadcast of MPEG-4 video with the
associated PC presentation files. What's different about 4Forum Lite is
that it's portable so you can Webcast a presentation from any room with
power and an Internet connection. The 4Forum Lite appliance simply uses
a VGA cable to connect to a laptop. Add a video camera and the system
is up and running for a full video and data presentation.
All the Envivio 4Forum
products use the MPEG-4 systems specification for maintaining synchronicity
and lowering latency (according to Envivio, latency is sub-1-second) and
it scales, according to the company, to allow delivery to thousands of
viewers.
The system is controlled
via a web-based interface and allows users to customize the presentations,
start and stop the Webcasts, post edit, and manage presentations for later
on-demand delivery from a video streaming server.
For more information,
go to http://www.envivio.com/news/news/040414_4forumlite.html
6.
Gary Kayye to Deliver Keynote at the EduComm Conference at InfoComm 2004
Professional
Media Group LLC, the publisher of District Administration and University
Business magazines is pleased to announce the selection of Gary Kayye
as the keynote speaker for the EduComm Conference at InfoComm 2004. The
EduComm Conference will run June 9-11 in conjunction with InfoComm and
is designed to meet the needs of K-12 and Higher Education leaders. A
full slate of sessions is planned in two tracks-one for K-12 and one for
Higher Education-to help education technology professionals bring the
benefits of the convergence of AV, IT, and multimedia to their schools
and campuses.
"We are thrilled
to have Gary Kayye as our keynote speaker," said Joseph J. Hanson,
Chairman of Professional Media Group. "Mr. Kayye has distinguished
himself for many years as a visionary technology leader and friend of
education, and there is no one more qualified to set the tone for the
first EduComm Conference at InfoComm."
Kayye was named the
ICIA 2003 Educator of the Year by the International Communications Industries
Association, Inc. (ICIA). "Gary has made tremendous contributions
in helping organizations use AV and presentation technologies effectively,"
said Randal A. Lemke, Ph.D., Executive Director of ICIA, "and his
keynote at EduComm will provide a dynamic vision that education leaders
can take back to their school districts and campuses."
For more information,
go to http://www.districtadministration.com/page.cfm?p=664
For more information
about EduComm and to register, go to http://infocomm04.expoexchange.com/

7.
D-Link's New AirPlus-G Delivers Wireless Presentations via 802.11g
D-Link
announced the AirPlus G Wireless Presentation Gateway (DPG-2000W), which
gives high-speed wireless delivery of presentations from the computer
to projectors, LCD panels, monitors or other VGA-compatible devices. A
nice feature of the AirPlus G is that multiple presenters in the room
can use the high-speed wireless connection with just one click of the
mouse. Also nice is that you can use it even if your computer has only
802.11b.
D-Link says the Presentation
Gateway is compatible with virtually all presentation projectors, supporting
multiple resolution settings up to 1024x768 pixels and up to 24-bit color
depth. Another plus is "plug and play" installation, which features
instant IP assignment and configuration.
Finally, the price
of $299 MSRP makes this worth a try. It's available now.
For more information,
go to http://presslink.dlink.com/pr/?prid=146

8. Finally, A New
Fiber Optic System to Transmit RGB and Stereo Audio
Communications
Specialties showed a new fiber optic link that transmits high-resolution
RGB video (up to WXGA) and stereo audio over one single mode (or multimode)
fiber optic core. The Pure Digital Fiberlink 7220 Series works with any
type of VGA, SVGA, XGA, WXGA and HDTV display and operates at a single
wavelength with all digital processing and transmission. The company says
it requires no adjustments, equalization of de-skewing and has no signal
degradation over the transmission path.
Using an HD-15 (VGA)
connector for the RGBHV input and output, the Fiberlink 7220 is available
as a complete kit, for a "ready to install" solution. The kit
includes transmitter, receiver, power supplies, 250 meters of plenum rated
fiber optic cable and various audio and VGA cables. Models are available
in box or card version. The card units fit within the model 6000A card
cage, sold separately.
In addition, you can
get point-to-multipoint signal distribution by combining the 7220 with
Digital Fiberlink optical distribution amplifiers (8000 or 8100 Series),
for more complex, expandable distribution.
List price for the
set is $2,190.
For more information,
go to http://www.commspecial.com/7220.htm

9.
Vogel's Adds Low-Profile LCD Mount
Vogel's introduced
the EFW 1030 Universal LCD mount, a compact design supporting LCD panels
up to 33 pounds. It is compatible with all panels that use the VESA mounting
pattern, and has three pivot points as well as a 10 degree tile and turn
functions. It is made of aluminum but users can add design strips to match
the room's décor.
For more information,
go to http://www.vogels.com/en/evolution/frameset.asp?pg=2

10. BEI Announces
New Motorized Projection Screens
BEI Automation announced
the Alpine XL for ceiling recess mounting and the Laminar XL, with decorative
inserts, for surface mounting.
The
models have motor-in-roller designs with native low-voltage control embedded
into the motor, eliminating an extra black box. A three-button wall switch
controls automatic stop limits, and the motor can be programmed with two
different lower stop limits so that you can select between two different
aspect ratios. The limit settings are stored in non-volatile memory inside
the motor. BEI says they also have an industry first in its ability to
convert the screen to reverse-roll without removing the roller or fabric.
For more information
about the Laminar XL, go to http://www.beiautomation.com/p_laminar.htm
For more information
about the Alpine XL, go to
http://www.beiautomation.com/p_alpine.htm

11. InFocus
Introduces Second Sub-$1,000 Projector
InFocus, which had
one of the first sub-$1,000 projectors with its X1, introduced the X2
at a price of $999. The X1 now sells for $899 after a rebate, according
to the company website. The X2 is also a cross-over projector, designed
for both business and home entertainment.
One
new feature in the X2 is wireless capabilities. When used with the InFocus
LiteShow, the projector can be used as a wireless peripheral, even by
multiple presenters in the room.
The projector is specified
at 1500 lumens, 2000:1 contrast ratio and has automatic deinterlacing.
The InFocus X2 will
be available in May.
For more information,
go to http://www.infocus.com/products/productview.asp?prod=x2&site_region=1&c=4&site_lang=1

12. InFocus Introduces
Entry-Level ASK Proxima Brand Projector Aimed at Systems Integrators
InFocus
introduced its first ASK Proxima brand projector, the DLP-based C110,
an entry-level model specified at 1500 lumens and 2000:1 contrast ratio.
The projector can also be used with the InFocus LiteShow for wireless
presentation. Don't forget, InFocus is re-focusing on the ProAV Systems
Integration with a brand (ASK Proxima) aimed solely at the integration
market. You will soon see a family of products only available via ProAV
dealers with the expertise to integrate them into systems.
The ASK Proxima C110
weighs 6.8 pounds and has +/- 10° vertical correction; data and video.
It will be available
in May. For more information, go to http://www.askproxima.com/products/projectors/C110/index.htm

13.
New Premier Mount Holds Any Projector on Any Surface
Premier
Mounts introduced the PBL-UMS, which the company says is the most universal
yet. It can be used with most projector models and attaches to a variety
of surfaces, at just about any angle. The design has double-jointed support
arms for flexible positioning, and each arm can be positioned separately
to keep key access functions unobstructed.
The mount has 360-degree
rotation with 20-degree tilt and roll. It can be ceiling or wall mounted,
and has an adjustable height from 9 to 12.5 inches, or low-profile option
of 2.5 inches from the mounting surface. It also includes a cable routing
channel.
The MSRP on the PBL-UMS
is $199.99.
For more information,
go to http://www.premiermounts.com/newsletter/landingpage.asp?pbid=75

14. Alliance Introduces
XGA Digital Document Camera With Annotation Tablet
Alliance
International introduced the JV-8500, a digital document camera with XGA
signal output, USB image capture and an optional annotation pen stylus LCD
writing tablet. The company is targeting the education, courtrooms, corporate
and training markets in particular but it's appropriate for any application
where annotation, saving and retrieving functions are useful.
The camera has 850,000
pixels, auto focus/auto iris, two side lamps for illumination of documents
in dark rooms, 8 frame image memory , USB image capture, rotating camera
head, A4-size backlight for transparencies, RS232C, electronic image flip
and remote control.
The USB image capability
allows live streaming and image preview on a computer or the LCD writing
monitor before the image is captured. When used with the writing monitor,
images may be marked up, annotated, then stored to the computer, e-mailed
or posted to the web.
The document camera
has a pop-out drawer for storing the remote, and the remote includes blue/green
color adjust.
MSRP on the JV-8500
is $3,295 and it is available now.
For more information,
go to http://www.alliance-intl.com/jv8500/

15.
GoodMood Brings Webcasting System to U.S. Market
Helsinki-based
GoodMood is now marketing its GoodMood WIP interactive Webcasting suite
in the U.S. The product is used (and bundled) for browser-based Webcasting,
Webconferencing and desktop video conferencing. This product is very simple
to use and it is powerful!
The system allows
for interactive communication such as slides, Q&A and polling, and
Webcasting can be done live or on-demand. The GoodMood WIP secure publishing
portal allows administrators to organize, schedule, distribute and control
presentations before, during or after an event.
GoodMood is also recruiting
resellers with its Webcasting Service Partner (WSP) program to include
video producers and production companies who want to add GoodMood WIP
to their offerings. Interestingly, the North American WSPs will also service
the international clients.
For more information,
go to http://www.goodmood.us/wip/

16.
Mediasite Live Picked for ICIA Trainings
ICIA
has decided to use Sonic Foundry's Mediasite Live for capturing and presenting,
via the InfoComm website, professional development training sessions.
The trainings will be available through the new InfoComm Academy OnDemand
program. In addition, Mediasite Live will be used by several presenters
to do live and on-demand coverage of the InfoComm trade show in June,
including reports by Gary Kayye, CTS for rAVe.
InfoComm Academy OnDemand
supplements ICIA's current professional development certification program
by offering the option of convenient, Web-based education. Courses are
being developed for access at http://www.infocomm.org/Education/
For more information
about the InfoComm/Sonic Foundry agreement, go to http://www.sonicfoundry.com/news/ShowRelease.asp?ReleaseID=606

17.
SMART Announces Ideas 4.1 Upgrade to Concept Mapping
SMART
has upgraded its Ideas concept mapping software, which allows creation
of multilevel concept maps for brainstorming and collaboration in the
classroom. The new 4.1 software is available for both Windows and Mac
OS X and works cross-platform, and in English and French.
Completed maps can
be exported to HTML, Appleworks and Microsoft Word, so students can share
their diagrams with others or explore further during independent study.
SMART Ideas software also features Cliplets, unique interactive clip-art
images that students can manipulate directly to learn concepts such as
telling time, measuring angles and calculating probability. For example,
students can rotate the hands on the image of a clock to learn how to
tell time and then use the accompanying digital clock to check their answers.
Mapping is done using colorful symbols, arrows and clip art to reinforce
concepts from all
subjects, including science, literature and history.
SMART Ideas software
is included with every SMART Board interactive whiteboard and Sympodium
interactive lectern. Anyone already owning those can download the software
for free at http://www.smarttech.com/support/software/index.asp#ideas
For more information,
go to http://www.smarttech.com/company/mediacenter/press/releases/si41.asp

18.
Altinex Introduces Matrix Switcher Series With 70+ Application Cards
Altinex
announced the MT107 Versatile Matrix Switcher product series, new in the
MultiTasker product line. The new MultiTasker product, based on V-Matrix
technology, has a wide range of video, audio and twisted pair input and
output cards in a compact design. Each switcher can be configured to any
matrix size that fits into the range of an 8x8 to 64x64.
The new series allows
use of fewer card slots, less rack space and easier control, says the
company.
The MultiTask line
has more than 70 application cards. The MT107 lets installations be more
compact, so the company says typical applications for an MT107-based matrix
switcher are conference rooms, courtrooms, trade shows, training centers,
bars, theme parks, security systems, government, schools and universities.
It is factory pre-configured
to project specifications, and ready-to-be-installed -- each MultiTasker
cards can connect to a PC or other video source over long distances with
coax cables or no-skew twisted pair cables such as from Altinex.
For more information,
go to http://www.altinex.com/News/news.htm

Click
above for more information
Back to top
Feature
Article
Maximizing
Sales in Large Accounts
How to become the preferred
supplier throughout the
organization - instead of just one department
by Don Kreski
Reprinted with permission
from Pro AV magazine,
http://www.proavmagazine.com
What's
the most effective way to squeeze all of the potential business out of
major accounts? That's a question that Bob Walsh considered many times,
first as vice president of sales and marketing for Midwest Visual Communications
of Chicago, and later as vice president of sales of MCSi's Midwest region.
When he first became
a sales manager in 1978, Walsh immediately targeted the large corporations
headquartered in Chicago. He felt that if he could improve his company's
performance with these large firms, new revenue and new profits would
inevitably follow. Unfortunately, this cause-effect was also obvious to
his competitors. What he needed was a method to penetrate and hold those
large customers. The system he devised eventually helped garner Midwest
Visual more than $50 million in annual sales.

The first thing Walsh
did was focus his sales team's attention on repeat orders, not just large
orders. "What it really comes down to is that there are a limited
number of customers who have the capacity to have repeat needs,"
says Walsh, now a management consultant at Kayye Consulting in Chapel
Hill, NC. "The others are one-ups and they're gone."
Once he identified
customers with significant repeat potential, he needed a way to get in
the door. Sometimes this happens when competitors fail, and sometimes
you can find opportunities that competitors don't know about. "If
you happen to be able to identify where a ball has been dropped and can
step in and perform, then you can make progress," Walsh says. "Timing
is critical in sales; you need the right action with the right people
at the right time. Two of the three is not enough. You can try to be lucky,
but a strategy is more productive."
Walsh developed elaborate
systems to treat large customers well. "If you get inside someplace,
you have to make sure they get top-notch service. For example, I wanted
our service department to know who our major accounts were. If somebody
called from one, they should jump off their chair to try and respond.
You can carry that on throughout the company," he says. "Where
we really tried to make that pay off was in a national organization like
MCSi. That gets very complex because now you need to be sharing the rewards
and profits from those kinds of sales."
Ultimately, Walsh
developed a system with specialized sales reps who handled only the largest
customers. Some of these reps, he says, generated more than half their
business from three or four key accounts. This customer focus created
a competitive advantage for his company.
"Persistence
and focus allowed us to be more present to those companies," he says.
"Eventually you just smother them with kindness and strangle others
out."
Walsh's ideas were
influenced by sales training that Sharp Electronics offered its largest
dealers in the mid-1990s. Sharp hired Tom Komer, principal of consulting
firm Execon of Mooresville, NC, to develop a method of landing large accounts
and - just as important - securing more and more business from each.
Komer says his first
goal, then as now, was to overcome commoditization. "With a commodity,
the main criteria for buying is price and delivery, assuming that the
specifications meet some minimum criteria," he says. "So what
I tried to do was help the Sharp dealers elevate the sale, to represent
what they were selling as more important than a simple device that showed
pictures on the wall."
To do so, Komer advocated
careful research into the large customers' business so the sales rep could
approach the right person and talk intelligently about his or her needs.
One of the best ways to research a customer's business is by reading the
letter to shareholders in the company's annual report. There, a salesperson
can find strategic points about where the company is going and major issues
being addressed. Komer also recommends Hoover's subscription news segment,
which collects all available stories on a company.
For university accounts,
Komer suggests starting with the customer's website. "They will have
a news section with press releases or articles. You get a sense of what
they're trying to accomplish, maybe what type of student body or academic
area they're trying to emphasize," he says. "If they're a public
university or city college, they'll also have the equivalent of an annual
report, basically some type of budgetary report. It's also useful to do
a search, just using something like Google, and see what pops up. It's
amazing what kind of material you find."
Komer taught Walsh
and others to use this information to gain sales leverage. "Wouldn't
it be interesting," Komer says, "if I were a sales rep trying
to penetrate a large account and I go to the marketing people in a particular
division and say, 'Hey, I read your annual report and it's apparent that
you need this. And look, I represent an organization with the capability
to do some really good stuff for you.' What happens is that I'll become
the preferred supplier, at least for the marketing people. And they can
put into their requirements certain specifications that may be unique
to my product, so that when it goes to AV or purchasing, it's biased toward
me."
Komer says sales,
marketing, training, facilities, and IT are all valuable targets within
an organization, but you have to be realistic about who you approach.
The likelihood that an AV sales person will reach a senior executive is
very low, he says. The vice president of marketing is also an unlikely
target, but the level below that would be reasonable. The VP of sales
is possible, or the operations person who works for him. The head of training
is a definite possibility, as is the head of facilities.
Walsh says this approach
worked well at Midwest and MCSi, and would have worked even if he had
used it in a smaller dealership in a smaller market. "The 80/20 rule
suggests that 80 percent of your business comes from 20 percent of your
customers," Walsh says. "Even in Des Moines, IA, they're going
to see a version of that, because if they don't have the corporate customers,
they have the large universities and hospitals. The major portion of their
business will come from some minor number of accounts."
While conceding that
the boom days of the '80s and '90s are long gone, Walsh says the methods
he and Komer used in that era are still sound today. "The opportunity
is still there, though I don't think it's going to be as fat as it once
was. But the way you go after it will be the same."
Don Kreski is an independent marketing consultant with more than 24 years
experience in the pro AV industry. He holds an MBA in marketing and finance
and can be reached at dgk@kreski.com
ICIA
Education
InfoComm May Training
Schedule
May
Videoconference: Technology, Applications
and Trends
May 5, 2004 - May 7, 2004
FAIRFAX, VA
Find
out about the skills that are required to be successful in this field.
Explore hardware, software, AV, networks, human factors and the business
issues involved in your work with videoconferencing and digital communications.
http://www.infocomm.org/education/courses/index.cfm?objectID=CB325A81-6518-4225-97B336A9971E9844
Installation Technician Course
May 9, 2004 - May 11, 2004
FAIRFAX, VA
This
course prepares the new installer to work in an AV installation environment
and to know basic tools, products and methods for completing a proper
installation. It provides a foundation for cabling, terminating and mounting,
which are the basis for all installation products. It also prepares the
new installer for more advanced topics covered in InfoComm Academys
Installation Lead Technician course and other IPD sessions.
http://www.infocomm.org/education/classroom/InstallationSchool.cfm?objectID=7360E1FB-10A7-4260-93F98CF29C4A82F0&method=DISPLAY&iPart=4
Lead Installation Technician Course
May 12, 2004 - May 14, 2004
FAIRFAX, VA
This
course prepares the experienced installer to move towards a leadership
role for jobsite supervision of all aspects of the installation process.
http://www.infocomm.org/education/classroom/InstallationSchool.cfm?objectID=7360E1FB-10A7-4260-93F98CF29C4A82F0&method=DISPLAY&iPart=5
Integrated
Systems China (ISC), Shanghai
May 12, 2004 – May 14, 2004
SHANGHAI, CHINA
IS China 2004
has attracted over 100 international and local exhibitors to the Shanghai
Everbright Convention & Exhibition Centre. Visitors can source and
evaluate a comprehensive array of audio products, technology and service
offerings. Participants will also be able to pick from over 20 different
seminars, with topics covering the latest developments in the professional
and residential markets.
Please visit
this link for more information:
http://www.is-china.com/
Photo gallery:
http://www.is-china.com/frm_Press_Photo.html
CTS-I Testing
May 15, 2004 - May 15, 2004
FAIRFAX, VA
CTS-I
is targeted to installers, managers of installation departments or processes,
systems designers and engineers, and system service professionals. Testing
addresses advanced knowledge of installation methods and technologies
for a variety of applications, including audio systems, video systems,
display systems, control systems installation and communication, and troubleshooting
strategies.
http://www.infocomm.org/Education/Certification/specialized.cfm?objectID=3B76A124-1B95-4A1C-B85398B626994ABE&method=DISPLAY&iPart=3
Calendar
http://www.infocomm.org/resources.cfm
Feature
Article
Display
Technology Shoot-Out
Comparing CRT, LCD, Plasma and DLP Displays
Dr. Raymond M. Soneira
President, DisplayMate Technologies Corp.
Copyright © 2004 DisplayMate Technologies Corp.
Part
IIb – Color Gamut and Primary Chromaticities
Introduction
This is Part IIb of a three part article series describing
an in-depth comparison between CRT, LCD, Plasma and DLP display technologies
in order to analyze the relative strengths and weaknesses of each. In
Part I we measured, analyzed and compared primary specs like Black-Level,
Color Temperature, Peak Brightness, Dynamic Range, and Contrast for each
display. Click here to read Part I.
In the previous issue of rAVe we examined the Gray-Scale and Gamma
in order to explore color and gray-scale accuracy. Click
here to read Part IIa. In this issue we examine the Color Gamut and
Primary Chromaticities of the displays. In Part III well study the complex
world of display artifacts - just a fancy name for the image peculiarities
- of each technology for both computer and television applications.
We chose the top performer for each display technology using our own
2004 DisplayMate Best Video
Hardware Guide. The candidates included a 40 direct-view LCD (NEC
LCD4000), a 61 Plasma (NEC
61XM2), a 50 DLP Rear Projection (Optoma
RD-50), and a much smaller CRT 19 professional High Definition studio
monitor (Sony
PVM-20L5), which was used as the reference standard for color and
gray-scale accuracy. Its important to emphasize that this article is
designed as a comparison of four different display technologies and not
as an editorial review of the above models. By comparing the top performing
model in each technology we are in effect examining the state-of-the-art
for that technology. We will be looking at fundamental image and picture
quality performance issues and not the implementation idiosyncrasies of
any particular model.
The Primary Chromaticities
The
color coordinates of the red, green and blue primary colors in each display
defines the gamut of colors that it can reproduce. All of the colors that
the display produces are combinations of the primary colors that it uses.
In principle, the wider the color gamut the better. However, variations
in the primaries also change all of the displayed colors in an image.
So, in practice, its generally considered more important to use standard
primaries in order to increase the color accuracy of reproduced images.
Colors are measured
in chromaticity coordinates. Most discussions generally show the 1931
CIE Diagram with x,y coordinates, but the relative distribution of colors
is not perceptually uniform for the eye. In particular, it stretches and
over emphasizes the eyes resolution of greens and compresses the reds
and blues. In 1976 a Uniform Chromaticity Scale (UCS) with u,v coordinates
was developed in order to provide a perceptually uniform color space.
It provides a much more accurate rendering of the eyes sensitivity to
different colors. Figure 3 at left shows the distribution of colors in
this space (courtesy Joe Kane Productions). Note that this figure is only
schematic because displays, film and print media are unable to show the
most saturated colors in the outermost regions of the UCS horseshoe.
We measured the chromaticity
coordinates for the red, green and blue primaries on each display with
a Konica
Minolta CS-1000 Spectroradiometer and a set of DisplayMate test patterns (we recommend the Kayye
and Multimedia Editions of DisplayMate for the ProAV market). These are
shown in a UCS diagram in Figure 4 below, but without including the interior
colors for clarity. The outer white line defines the pure spectral colors.
The color gamut of each display is the area inside the triangle formed
by connecting the primary colors. The bigger the triangle the wider the
color gamut. Note that directions parallel to the outer white line are
differences in hue and directions perpendicular to it are differences
in color saturation. The high saturation colors that lie outside of a
triangle cannot be reproduced by the display. This actually isnt as serious
a problem as you might expect because highly saturated colors are seldom
found in nature.
Color Gamut
The Plasma has the widest
gamut and the DLP the smallest, although of all of the flat panels it
has primaries closest to the CRT, which is our reference standard. All
of the primaries have a relatively high color saturation because they
are close to the outer white border, which is made up of pure spectral
colors. The major difference between the displays is in the hues of the
primaries (rather than their saturation) and the biggest variation is
in the greens.

In imaging applications the accuracy of color reproduction
is generally what matters the most. Thats why standards for the primary
colors are very important. Not surprisingly, many different standards
have evolved over the years. They include the original NTSC colors defined
in 1953, SMPTE C, SMPTE 240M and ITU-R BT.709 standards. In order to show
both the displays and standards together weve made separate enlarged
Figures 5abc for each primary color. Note that in these figures SMPTE
C is shown simply as C. Television, DVD, Web and computer based photographic
content are generally color balanced on professional CRT monitors that
have phosphors relatively close to SMPTE C, such as the Sony monitor in
this article, so youll get the most accurate images if your display has
these values also. Eventually ITU-R BT.709 will become the operational
standard. Again, directions parallel to the outer white line are differences
in hue and directions perpendicular to it are differences in color saturation.
It was relatively easy
to visually identify the differences between the primaries using test
patterns, photographs and DVDs. For red, the DLP and LCD are separated
the most. For green the Plasma produced a green that was significantly
different than all of the other displays, and is actually quite close
to NTSC green. For blue the DLP and LCD are separated the most. In each
case the CRT primaries were in the middle of the pack, which is not surprising
given that it is the reference standard. Overall, the DLP had primaries
closest to the CRT, with the Plasma coming in second. (It would have been
a tie had the Plasma green not been so far off.) Another way to illustrate
these variations is shown in Figure 6 below, which connects the primaries
to the D6500 white point.
The different sets of primaries
produce different color renderings of any image. While it is possible
for any display to electronically transform its actual primaries into
closer agreement with any of the standards, only the professional Sony
CRT monitor provided this capability; none of
the flat panel displays did so. In this case, the Tint and
Saturation Controls can be used to get the most critical colors correct,
generally the flesh tones, but that tends to introduce additional color
errors throughout the image.
Closing
In Part II of the article
we have examined the many facets involved in achieving gray-scale and
color accuracy. In each case the key has been to closely follow basic
principles, established standards and the operational behavior of reference
displays. In the next issue of rAVe well examine the image artifacts for
each of the display technologies and interpret our viewing tests with
the measurements in Parts I and II.
How We Tested
The central concept
for this article was to carefully set up, test and evaluate all of the
display technologies at the same time under identical conditions and procedures,
and using advanced instrumentation where appropriate. All of the displays
were set up side-by-side for simultaneous comparative viewing in a dark
lab. We used a wide selection of test patterns from DisplayMate
(we recommend the Kayye and Multimedia Editions of DisplayMate for the
ProAV market) and a pre-release version of the DisplayMate
Professional DVD, which has DisplayMates proprietary test patterns on
DVD (available later this year). For HD signals we used an ATI Radeon
9800 Pro with an ATI HDTV Component
Video Adapter, which provides high quality computer generated 720p
and 1080i component video outputs YPBPR.
This allowed us to generate HD DisplayMate test patterns for the television
video inputs. In order to do simultaneous display testing we used distribution
amplifiers and switchers from Kramer
Electronics. All of the photometry and colorimetry measurements were
made with a Konica
Minolta CS-1000, which is a high-end laboratory Spectroradiometer.
Our reference standard was the Sony Professional Multi-format broadcast
studio monitor PVM-20L5,
which was carefully calibrated for testing. Each display was compared
to this monitor for color and gray-scale accuracy and overall image quality.

Acknowledgements
Special thanks to Dr. Edward F. Kelley of the NIST, National Institute of Standards and Technology,
for many interesting discussions and for generously sharing his expertise.
Special thanks to the Konica Minolta Instrument
Systems Division for providing editorial loaner instruments whenever
and wherever they have been needed and for providing the CS-1000 Spectroradiometer
on a long-term loan for this project.
About
the Author
Dr. Raymond Soneira is President of DisplayMate Technologies
Corp. He is a research scientist with a career that spans physics, computer
science, and television system design. Dr. Soneira obtained his Ph.D.
in Physics from Princeton University, spent 5 years as a Long-Term Member
of the world famous Institute for Advanced Study in Princeton, another
5 years as a Principal Investigator in the Computer Systems Research Laboratory
at AT&T Bell Laboratories, and has also designed, tested, and installed
color television broadcast equipment for the CBS Television Network Engineering
and Development Department. He has authored over 35 research articles
in scientific journals in physics and computer science, including Scientific
American. If you have any comments or questions about the article you
can contact him at dtso@displaymate.com.

Well, that's it for this
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Gary Kayye, CTS, founder of Kayye Consulting. Gary Kayye, an audiovisual
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